Brand Management
About the course
This module will be held at Melbourne Business School during the week commencing 24 May 2027.
The key themes underpinning the module include understanding and managing brand equity, looking at various research and valuation methods, developing a strategic approach to building brands and reviewing and improving the brand architecture of funds.
Fees
AUD$6,900
Please note fees include tuition, materials, accommodation and meals. This course will be a residential module
Applications
You will need to enrol with Melbourne Business School to complete the program. To do this, complete and submit the Application Form including your manager completing the Referee section. Please note new enrolments can take 2-3 weeks for processing.
Please note enrolments close Monday 27 April 2027.
If you have previously enrolled with the Melbourne Business School - either for the FEAL/MBS Masters Program or any other course - you do not need to complete the Application Forum again. Please email Katrina Bacon, CEO, FEAL katrina.bacon@feal.asn.au to advise your intention to complete this module.
Scholarship opportunity
Scholarship opportunities will be available to participate in this module, with scholarship applications opening in December 2026 click here for further details.
Taught by
Don O'Sullivan, Professor of Marketing, Melbourne Business School
About the lecturer
Don O’Sullivan joined Melbourne Business School in 2008.
After completing his PhD at University College Cork, Don continued at Cork as a lecturer for eight years before travelling to Dublin to become the Director of Strategic Marketing at TecBrand.
Don’s research, which been published in the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Strategic Management Journal, Journal of Management, Journal of Business Ethics and elsewhere.
Alongside his academic career, Don also works with global brands, such as AMCOR, AMP, AustralianSuper, BP, Bristol-Myers Squibb, CALTEX, Cricket Australia, GHD, Hesta, Honda, Johnson & Johnson, LVMH, Mars, Medibank, NAB, Nestle, News Corp, PWC, UOB, Salesforce, Siemens, Toll and TNB. Don comments regularly in The Australian Financial Review, ABC and other media outlets.
Don teaches Marketing, and Brand Management and Marketing Strategy on our MBA, Executive and Senior Executive MBA programs and General Management and Advanced Management executive education programs.
Recent graduates of the FEAL/MBS Masters of Organisational Leadership Program, Brad Morcombe from Hostplus and Georgie Obst from HESTA, speak to their experience completing the Program.
